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Automated Demand Management

Countless hours are spent organizing information and collecting money from consumers who desire a high demand product or service. Many merchant sites still require their most important customers to download a form and send a check to the merchant's home office where an employee will manually process all waiting list requests. This is a poor experience for both the consumer and the merchant. Why create barriers when merchants want to maximize their demand? WIth the ubiquity of the internet it's clear there is a better way to manage this process. The SuperOyster platform automates the consumer enrollment and fee collection process thus freeing up valuable merchant resources.

Better Consumer Experience

Your customers are your most valuable asset. A poor purchase experience can negatively impact a potential sale. Waiting lists have typically been a passive experience where consumers are provided limited feedback. The SuperOyster system can provide real time information to your customers while creating opportunities for them to accelerate their wait times. They even have the ability to see return on investment if they so choose. The SuperOyster marketplace creates an consumer environment that is active, vibrant and one of a kind.

Full Market Optimization

Dynamic pricing or yield management is really the only true way to maximize revenue from a high demand opportunity. Dynamic pricing (e.g. airline tickets) can be confusing for consumers and it may impede a purchase decision, hence the reason why it is seldomly used. Smart consumers who were able to buy your product directly may elect to resell the product in a secondary market to take advantage of this underserved demand -- cutting you out of the equation. This can have a negative effect on both quality and revenue, as you are no longer in control of the full purchase experience. By monetizing the waiting list (i.e. demand), product prices may stay static but you can still participate in an optimized marketplace which you control. The dynamics of an open market are now found in the primary market instead of uncontrolled secondary markets.

New Source of Revenue

New revenue opportunites are rare in established markets. The SuperOyster system provides one of those rare cases where merchants can realize new money without a lot of work. Fees are collected with every transaction AND ARE SHARED WITH THE MERCHANT. The merchant can control how big or small those fees will be. They may charge a minimal fee on low value products or potentially a high fee if the product or service is to benefit a charity. It's really up to them.

Open Platform

The openess of the SuperOyster platform means that it can communicate with most established customer relationship tools in use today. The SuperOyster platform was designed to complement, not replace, these services via a set of XML Data Services. SuperOyster is also able to provide custom integration services for a nominal fee.

Minimal Cost

For a limited time, setup and licensing fees for the SuperOyster system is ZERO. Merchants simply have to sign a contract with SuperOyster and in no time, they will begin reaping the benefits of waiting list monetization.